Make Space For The Future
Storefriendly
Singapore
We produced a playful, WTF and surreal film for Singapore’s first fully-automated storage facility, predicting a future where AI takes over creative roles like copywriting. This was before ChatGPT - we used Botnik, an early predictive text model, to help write the script, the project became both a tribute to AI and an ironic commentary on the future of advertising, where technology might replace inevitably - ourselves (ad creatives)
Role: Art Director with William Beale, Shivram Gopinath
Agency: Ultrasupernew
I had the privilege to work with: William Beale, Shivram Gopinath, the amazing Storefriendly client, Sarah and Amy Asryaf