Make Space For The Future

Storefriendly  

Singapore

We produced a playful, WTF and surreal film for Singapore’s first fully-automated storage facility, predicting a future where AI takes over creative roles like copywriting. This was before ChatGPT - we used Botnik, an early predictive text model, to help write the script, the project became both a tribute to AI and an ironic commentary on the future of advertising, where technology might replace inevitably - ourselves (ad creatives)

Role: Art Director with William Beale, Shivram Gopinath
Agency: Ultrasupernew

I had the privilege to work with: William Beale, Shivram Gopinath, the amazing Storefriendly client, Sarah and Amy Asryaf


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