WASO
Waso - a Japanese hybrid word that is a combination of “Wa” meaning a sense of peaceful, harmony, and “So” meaning inspiration, idea and thought. A millennial skincare brand launched by Shiseido.
Art direction, photography, tone and mood were highly considered in the beginnings of the project. Ranging from understanding the sourcing of these materials in visual executions to how these ingredients play within space.
The series of work you see is a formation of creative collaboration with WK Tokyo, ranging from in-store activations visuals, commercials, social media assets, mood and visual implementations to elevate and help with Shiseido - WASO’s millennial congruence in Asia.
