Coca Cola x McDonald’s
The Timeless Shape of Happiness
Korea, Japan, Australia, Taiwan, Hong Kong
As strategic business partners, McDonald’s® and Coca-Cola collaborated for an eighth consecutive year to offer consumers across APMEA markets the limited-time opportunity to collect the 2015 ‘Coca-Cola®’ Signature Glass Collection. Marking the 100 year anniversary of the iconic ‘Coca-Cola®’ Contour Bottle.
The ‘Coca-Cola’ Signature Glass Collection is inspired by the evolution of the ‘Coca-Cola’ Contour Bottle. Each glass is embossed with the ‘Coca-Cola®’ logo and date stamped, representing the imagery and advertising of that period. All glasses are offered in the original and authentic Georgia Green colour. There are 6 different glasses to collect, dated: 1899, 1916, 1955, 1961, 1994 & 2015. Our task was to create an APAC campaign highlighting this inaugural celebration.
Role: Art Director
Agency: Arcade Singapore
I had the privilege to work with: Ross Fowler, Greg Rawson, Ferooze Tabrani, Andy Lim, Natalie Lim, Lesley John, Mark Taylor, Gary Tranter & Matt Cullen, Steve Lawler
Artist Kouzou has a diverse background, with a degree in Animal Science and Biotechnology – which fuelled his love of sketching animals, birds, insects and plants. They make up much of his art, which conveys the beauty and nostalgia of imaginary worlds. To celebrate Japan in 1961, his piece is set in just such an imaginary world, conveying the traditional happiness of Japan along side the joyful promise of the ‘world of tomorrow’.
1961. Kouzou Sakai – Tokyo, Japan.
2015. Ivan Despi – Manila, Philippines.
Celebrating
Asia-Pacific Artists
Working with Kult Studios, we searched for notable illustrators around the APAC region, each artist was briefed to encapsulate their version of art surrounding the ‘Coca-Cola’ Signature Glass Collection of that era. The artworks formed the basis for all communications.
My work was to expand on the vision of the creative director’s vision, curating artists and the development of each artwork between the creative team and the clients, and working on making multiple assets that built on the original intent of the illustrators.
In collaboration with AcidHouse, Ivan Despi's illustration, titled "The Fiesta to End All Fiestas" was selected out of all illustrations to be composited into the main campaign film - combination of 2D & 3D work, and is inspired by the colourful Pahiyas festival & Pinoy culture in general.
1899. Stephen Chan – Hong Kong.
1916. Irene Feleo – Sydney, Australia.
1955. Ipung Kurniawan – Yogyakarta, Indonesia.
Illustration artist Sean Wei has a deep passion for street culture - tattoos, martial arts, graffiti and DJ’ing. 1994 in Taiwan was a golden era of local Taiwanese pop culture. His piece represents a mixture of hip-hop, indie rock and electronic music. With ‘memories of the first ever democratic election, national health insurance policy, the boom of cable TV, and the internet fever’ Sean says 1994 was ‘the greatest year of my life!’
