Royal Bank of Canada
Powering Ideas For People & Planet
Toronto
At Public Inc, we teamed up with the Creative Strategy team to visualise RBC’s ESG strategy framework into a public campaign. This initiative aimed to highlight RBC's diverse environmental efforts across Canada, showcasing the bank's commitment to sustainability and responsible corporate practices.
Role: Art Lead
Agency: Public Inc
I had the privilege to work with: Shalyse McKay, Mark Flanjak, Georgia Cotrelle, Charlotte O’Brien, Ruby Judson, Jill Applebaum, Tess DiFrancesco, Abby Klages, Ana Hangan and Maya Russell as our RBC clients.
Some additional pitch work:
The Results
Launching RBC’s first ESG Commitment Brand Campaign
36% of people recalled seeing the campaign, which is almost double the typical online rate of 19% of existing content.
The key message about RBC helping communities and pushing for a greener economy resonated well, showing a statistically significant +16 increase in message takeaway.
+12 increase in people associating RBC with positive stories and its environmental, social, and governance (ESG) efforts.
