This Place Is Special Year 2
Sunnybrook Hospital
Toronto, Canada
Two years ago, Public Inc partnered with Sunnybrook to build a brand as inspiring as the hospital. After six months of raising awareness across Toronto, our focus shifted towards to deeper engagement with the community.
Role: Senior Art Director with Michael Porifino
Agency: Public Inc
I had the privilege to work with: Hannah Willis, Rob Spence, Rachel Klysen, Mark Flanjak, Zaehan Ghanshani, Erin Stevens and Heather Apple
In Year 2, discovering fresh ways to tell existing patient stories felt essential for bridging the brand work from Year 1 to the public. One of the winning concepts presented these stories through an itemized checklist-style narrative, drawing inspiration from the whimsical, Wes Anderson-like world of Year 1. This vision came to life thanks to the efforts of one client, four creatives, and countless hours of team zoom calls.
